PSB is pleased to announce the appointment of Fernanda Álvarez as Regional Manager South America. Based in Chile, Fernanda will work in close collaboration with the current PSB team, including Stéphane Buffat (CEO of PSB) and Thomas Chevaillier (Commercial Director of PSB), who have until now been the main points of contact in the country.
A Key Role for South America
In her new role, Fernanda will be responsible for strengthening relationships with growers, supporting the development of PSB programs in South America, and providing a technical and commercial vision aligned with local market needs.
Her experience and dynamism will be essential in reinforcing partnerships with strategic stakeholders and continuing to drive innovation and growth across the region.
PSB in South America
Headquartered in Spain, PSB has a well-established track record in the development and management of stone fruit varieties, including apricots, nectarines, peaches, flat nectarines, flat peaches and plums.
Fernanda’s arrival further strengthens PSB’s commitment to the South American market, ensuring close and specialized support for growers and partners throughout the region.
Fernanda Joins the PSB Team
We are very pleased to welcome Fernanda to the PSB team and to count on her talent and energy as we continue to consolidate the company’s presence in South America.
Her appointment reflects PSB’s commitment to building a close, dynamic team aligned with the needs of growers in the region.
For more information or to get in touch with Fernanda directly, please contact her at:
fernanda@psbproduccionvegetal.com
